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Insight:

From Ocean's Eleven to Baby Driver, the thrill of the steal is a big deal in our culture.

Idea:

So to get both new and existing players excited about the game, Call of Duty Warzone created Call of Duty Operation: Steal, an app where players can earn real cash for stealing as much money as they can before time runs out.

Call of Duty Warzone - Operation: Steal

Out of home:

Make ads where we would encourage people to steal our ads for a chance to win real cash rewards.

Guerrilla:

As you can use red spray paint in the game to better spot your enemies, we would spray paint promo art on popular heist locations like banks, casinos and jewelry stores.

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