Insight:
From Ocean's Eleven to Baby Driver, the thrill of the steal is a big deal in our culture.
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Idea:
So to get both new and existing players excited about the game, Call of Duty Warzone created Call of Duty Operation: Steal, an app where players can earn real cash for stealing as much money as they can before time runs out.
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Out of home:
Stealable ads people can steal for a chance to win real cash rewards.
Rogers - 5G on the TTC:
Rogers decided to add 5G service to all TTC stations. Talk about a big deal.
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To share the news, we rolled out a station domination campaign to let Toronto commuters know all the great things they could now do with 5G.
Creative director: Mike Koe
Associate creative directors: Binoy Zuzarte & Manali Kulkarni
Copywriters: Anika In't Hout & Julia Robins
Art directors: Shivani Naik & Angela Vuong
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