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Insight:
From Ocean's Eleven to Baby Driver, the thrill of the steal is a big deal in our culture.
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Idea:
So to get both new and existing players excited about the game, Call of Duty Warzone created Call of Duty Operation: Steal, an app where players can earn real cash for stealing as much money as they can before time runs out.
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Out of home:
Stealable ads people can steal for a chance to win real cash rewards.
Tourism Saskatchewan - Not what you think:
Saskatchewan gets a bad rap. So why not lean into it?
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To promote the province as a place to check out, we showed Canadians how "right" they are so they could see that hey, maybe Saskatchewan isn't quite what they think.
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