Insight:
From Ocean's Eleven to Baby Driver, the thrill of the steal is a big deal in our culture.
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Idea:
So to get both new and existing players excited about the game, Call of Duty Warzone created Call of Duty Operation: Steal, an app where players can earn real cash for stealing as much money as they can before time runs out.
Out of home:
Stealable ads people can steal for a chance to win real cash rewards.
Rogers - Back to School Firsts
Whether it’s middle school or college, back to school brings many firsts for both students and parents. These can be both stressful, but also exciting.
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So when it was time for back to school, we wanted to show how you can count on Canada’s most reliable network to have your back through it all.









Creative director: Helder Defritas & David Ross
Copywriter: Anika In't Hout
Art director: Shivani Naik & Cliff Seto
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