Insight:
From Ocean's Eleven to Baby Driver, the thrill of the steal is a big deal in our culture.
Idea:
So to get both new and existing players excited about the game, Call of Duty Warzone created Call of Duty Operation: Steal, an app where players can earn real cash for stealing as much money as they can before time runs out.
Out of home:
Stealable ads people can steal for a chance to win real cash rewards.
Rogers - Back to School Firsts
Whether it’s middle school or college, back to school brings many firsts for both students and parents. These can be both stressful, but also exciting.
So when it was time for back to school, we wanted to show how you can count on Canada’s most reliable network to have your back through it all.









Creative director: Helder Defritas & David Ross
Copywriter: Anika In't Hout
Art director: Shivani Naik & Cliff Seto
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