Insight:
From Ocean's Eleven to Baby Driver, the thrill of the steal is a big deal in our culture.
​
Idea:
So to get both new and existing players excited about the game, Call of Duty Warzone created Call of Duty Operation: Steal, an app where players can earn real cash for stealing as much money as they can before time runs out.
.png)
Out of home:
Stealable ads people can steal for a chance to win real cash rewards.
Tim Hortons - Twist on a classic:
​
What could a maple bacon sandwich and rollerskating possibly have in common?
They’re both fresh takes on a classic.
​
To introduce Tims’ new maple bacon breakfast sandwich, we took two classics and gave them a new twist.
Creative director: Rafael Freire
Copywriters: Anika In't Hout & Shalyse Mackay
Art directors: Shivani Naik & Angelica Frak
​